In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. They believe that neglect happens when customers feel ignored ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...