How and when to get consent for cross-device tracking has been a worry for many companies subject to GDPR and similar regimes. The French ...
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Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.
We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...
An industry watchdog is warning ad companies that it will begin enforcing a self-regulatory privacy code for cross-device tracking. The code, unveiled in November of 2015, requires ad networks, ...
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