Cox Media Group amps up its digital sales: Cox Digital Solutions, a division of Cox Media Group’s Cox Reps, has been formed offering local and national agencies, advertisers and publishers a digital ...

The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a ...

LiveRamp has launched Cross-Media Intelligence, a capability that enables marketers to measure and optimize campaigns anywhere. LiveRamp's Cross-Media Intelligence, now available in the LiveRamp Data ...

Two years after embarking on an ambitious plan to develop a next generation measurement system enabling advertisers to control the reach and frequency of their ads across linear and nonlinear ...

Kantar and ComScore have formed a tie-up which will seem them launch their first joint offering for cross-audience measurement for key clients. The incoming service is the first to come from the ...

Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s cap toward U ...

Part of LiveRamp’s Data Collaboration Platform, this groundbreaking solution delivers the first truly unified, de-duplicated view across channels and media partners — eliminating guesswork and ...