Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...
Peter Weedfald is the Senior Vice President of Sales and Marketing for SHARP Home Appliances and author of Green Reign Leadership. There are and continue to be a multitude of excellent articles, ...
‘Smart Ideas for Your Home’ took ten months in development and followed an in-depth brand ‘health check’ carried out by Morphy Richards and communications research agency, Hall & Partners. Developed ...
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