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As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Eagle Eye’s AI-powered loyalty platform will enable real-time personalization, supplier-funded engagement and future-ready ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...

Gap Inc. (NYSE: GAP) today announced the launch of Encore, a new membership program that creates new ways for customers to connect with its iconic brands—Old Navy, Gap, Banana Republic and Athleta.

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes ...