In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Landing pages can be the source of a bountiful stream of leads — if done well. It’s the last part of that sentence that trips up so many marketers. Fair or unfair, landing pages are asked to do a lot ...

This sponsored post is produced by Mike Smith, vice president of marketing, GetResponse Yes, email marketing works. It’s a much more effective way of finding prospective customers than display ads or ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Let’s assume you currently send paid search or pay-per-click (PPC) traffic to landing pages, or pages with a form on them rather than your homepage or other site pages without conversion opportunities ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is ...

Perfecting the art of creating effective landing pages on desktop displays is hard enough, but marketers are now forced to contend with the challenge of crafting landing pages that perform well on the ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

No matter what business you’re in, if you’re serious about entrepreneurial success, you need to have a website. And that website must have compelling landing pages, which are Web pages designed to ...