The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.

consumr.ai is a cutting-edge consumer intelligence platform that converts observed digital behaviors (extracted from social platforms such as Meta, TikTok, Pinterest, Snapchat, LinkedIn as well as ...

The 2025 holiday season is already shaping up to be like no other. Inflation, tariffs and rising political tensions are all weighing heavily on consumer confidence. Retailers are questioning whether ...

NIQ, a leading consumer intelligence company, has announced a strategic global collaboration with Ventura-based The Trade Desk, a global leader in advertising technology. The collaboration will ...

By integrating blockchain-native assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we are building a high-leverage digital ecosystem designed for ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ) (the “Company”, or "NIQ"), a leading global consumer intelligence company, plans to report its financial results for the fiscal third quarter ended ...

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving consumer demands TORONTO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a ...

NEW YORK, April 28, 2025 /PRNewswire/ -- Consumer Edge, the global leader in consumer alternative data intelligence, today announced that it has completed its acquisition of Earnest Analytics, a ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...