Simon Fraser University

Example 65.3: Metric Conjoint Analysis of Tire Data

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...
Simon Fraser University

Example 65.2: Nonmetric Conjoint Analysis of Tire Data

This example uses PROC TRANSREG to perform a nonmetric conjoint analysis of tire preference data. Conjoint analysis decomposes rank ordered evaluation judgments of products or services into components ...
Marketing

Conjoint Analysis: A Simple Way to Discover How Customers Make Product Choices

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...
Warc

Conjoint analysis. A review of conjoint paradigms and discussion of the outstanding design issues

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...
JSTOR Daily

Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty ...