I recently received a delightful email from one of my readers. It concerned marketing communication and engagement. Engagement as in truly connecting with audiences that are important to what you hope ...

I’ve got a marketing stalker. Actually, several. Bet you do, too. It’s those calls, emails and other reachouts from people we don’t know; we don’t want their services or products and they won’t leave ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Two essential elements of our economy are becoming scarce. Trust and attention. For public relations professionals, this ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Discipline: Advertising, Communications and PR (Consumer, Corporate, Media Analysis, Press Release, Property, Public Sector, Travel), Corporate Social Responsibility ...