All of us in the world of business are trying to keep a positive attitude and a stiff upper lip in these difficult and troubling economic times. We root for the stock market and we look at ...

A new study published in Computers in Human Behavior shows how attitudes about communicating online — such as whether a person believes texting will lead to miscommunication, is easier than ...

Productive communication is the cornerstone of successful leadership, and productive communicators stand out for their ability to convey messages with clarity, intent and impact. To promote a culture ...

Many companies are considering training programs for the new year. New budgets. New needs. New opportunities. And most companies will concentrate on “it.” Whatever “it” is. More sales, a new product ...

This presentation discusses how user behavior is likely to shape future demand for printed materials. Much of the presentation centers on the Pew Internet Projec’s typology of users of information and ...

In today’s competitive market, it is crucial for brands to effectively communicate their message to their target audience. Integrated Marketing Communication (IMC) is a concept that has revolutionized ...