Comcast said its fourth quarter was crimped by losses of broadband customers, a less robust slate of Universal movies and ...

Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads For advertisers looking to optimize their media buys across multiple ...

Comcast’s Universal Ads today appointed David Shaw head of global expansion. Universal Ads, which launched last year in the U.S., enables brands of any size to create, buy and measure ads across … The ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio join Universal Ads “With its sight, sound, and emotion, it is hard to compare to the impactful ad experience of ...

NBCUniversal has sold out advertising spots for the 2026 Winter Olympics in Italy a month before the start of the Games in ...

The new Universal Ads Incrementality Fund gives brands a simple way to reach new, scaled audiences across the TV landscape. NEW YORK--(BUSINESS WIRE)-- Today Universal Ads, which enables brands of any ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...