Mascara used to come in just two shades really — black and brown. But with the rise of Instagram and TikTok, makeup has become more artistic and expressive, leading to a wider variety of shades ...

FARGO - "Wow, I didn't realize my lashes were this long." "I can't believe they can even curl like that." "I feel like I don't even have to wear makeup." This what many women are saying after trying ...

If you’re into faux lashes, you know about Glamnetic. The brand is a cult favorite for its magnetic eyelashes, which provide fullness and length with a clean, seamless application — no glue required.

ColourPop is arguably one of the most major success stories in the beauty industry. It started with a range of $5 eye shadows that packed a seriously pigmented punch and expanded to an entire makeup ...

Curious about lash tints? See a beauty editor's before and after results, plus expert tips, timeline, cost, and what to ...