In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago. So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo ...

A: “I tried to merge the concepts of a healthy brain and a good and natural coffee. I wanted something fun with something evocative, like the smell of coffee beans freshly ground.” — Jorge de la Cruz ...

The Starbucks logo is so iconic that it’s hard to imagine an image that could represent the brand as effectively as the mermaid. But graphic designer and YouTuber Kelly Lauren has boldly attempted to ...