In this case study, one commercial printer shares how a disciplined, customer-focused AI roadmap is translating into measurable gains.

When it comes to winning new business, compelling case studies are a must-have for any agency that wants to showcase its capabilities to potential future clients. In order to clearly communicate the ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...

We hear the objections all the time: "We're not ready to endorse your product at this time." "Our executives won't sign off on it." "We don't want to tip our hand to our competitors." "We don't do ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...