Sharing in the alarm of 83 law firms that signed onto an amicus brief this week, the Association of Corporate Counsel has filed its own brief seeking to uphold attorney-client privilege protections ...
Client/ agency relationships: It's all in the brief – Why ANA wants to help "clean up the garbage"
Perhaps the biggest opportunity identified in this new work centers around one of the most fundamental aspect of the client/agency relationship – assignment briefings that clients provide to agencies.
Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...
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