Per tradition, the Super Bowl was filled to bursting with new and interesting advertisements, including several from General Motors. One of GM’s best-received Super Bowl ads was for the 2024 Chevy ...

As more and more automotive brands push forward with a future geared toward electric vehicles, advertising may become key. General Motors has never shied away from big ad campaigns, and it's likely to ...

Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and ...

On Nov. 22, Chevrolet released a holiday ad partnered with the Alzheimer’s Association about a grandmother struggling with dementia. This ad seems to have struck a cord with people this holiday season ...

McCann Worldgroup’s Detroit-based dedicated Chevrolet advertising agency has hired a Saatchi & Saatchi executive — who has experience with Toyota — as its new global chief creative officer. Fabio ...

Regional dealer associations often work with their members to create marketing campaigns around new products or promotional campaigns. The ads usually have recognizable landmarks from the area, such ...

We recently told you that Chevrolet is kicking off a brand-new marketing campaign that centers around electric vehicles. In order to get plenty of eyes on the new ads, General Motors has chosen to run ...

General Motors Co.?s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships. Chevy is running the mobile ads within Pandora. The ads help consumers pick their ideal car from ...

Remember a couple of months ago when we were impressed with GM’s plan to spend $100 million on the 2008 Chevy Malibu ad campaign? We were wrong. Try more than $150 million, which is pretty close to ...