Montreal– In a move that surprised many in the TV biz in Canada and shocked staff at the network, longtime CTVglobemedia CEO Ivan Fecan announced via a memo to staffers late Friday that he is going to ...
NEW YORK—While connected TV (CTV) advertising is hitting record levels, the problems of fraud that have long plagued the digital ad business are also threatening CTV advertising, with DoubleVerify (DV ...
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...
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