NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...