Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Diolachan Consulting founder Edward Garry explains why CRM strategy comes first in this clip from CRM evolution 2018. Edward Garry: Your CRM strategy has to really dictate what your data strategy. You ...

Rocket CRM has unveiled a new phase of enhancements to its automation framework, reinforcing its commitment to advancing customer reputation management for organizations across various sectors. These ...

Healthcare organizations face risk in not delivering exceptional consumer experiences. Those that don't prioritize customer relationship management may find it harder to maintain their competitiveness ...

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...