Buyer personas. You’ve heard about them over and over again. You know you need personas in order for your marketing to be successful, but you still haven’t created them. What’s holding you up? Is it ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.” In telling our stories, we still rely on ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Who is your customer? One tool marketers frequently use to answer this question is buyer personas. A buyer persona is a fictional character used to give marketers and others a mental image, a story, ...

Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are ...

Opinions expressed by Entrepreneur contributors are their own. There’s no arguing with the fact that the Internet has made it possible to reach a wider audience than ever before. But just because you ...

Identifying the ideal customer or target buyer is a key component of marketing. And there's been a lot of buzz around developing "buyer personas" or "customer avatars" in that effort. However, buyer ...

Customer experience (CX) marketing is a proven antidote to the complex buyer journeys that characterise the B2B sector today. The goal is to serve highly relevant content to buyers in the right place ...

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Are your buyer personas drowning in details?