AI can support, but humans must lead. Even the most data-driven campaign risks missing its mark without that natural human ...

Talent alone won't get founders noticed; your story must speak for you.

The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

Your PR team is simultaneously working on today’s brand image while also building the one five years from now. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

PR founders and executives predict how their industry will change next year. This year has been complicated for public relations professionals. On one hand, many say it was demoralizing to watch the ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

Choosing a PR firm is a personal decision. But it’s also one that should be driven by serious considerations and fair assessments of professionalism. Here’s some advice from a PR pro on how to make ...

Good PR can increase a brand’s ability to win new business. Julie Clare, chief executive at Clear B2B, recommends six steps to help target your PR more effectively. While you may already be convinced ...