As one driver through the streets of Kolkata, one cannot miss the middle-aged and very relatable Buladi, dispensing basic information and advice on HIV/AIDS on billboards. Buladi comes across as a ...

After a two-year innings, Buladi is ready to bow out. The doll in a sari that had become the face of the HIV/AIDS awareness campaign in the state will soon be taken off the billboards. The television ...

Instead of spreading AIDS awareness, Buladi is raising eyebrows. And the resistance comes from unexpected quarters. The principals and teachers of city schools have found the content of the ...

Buladi, the animated icon of a middle-class housewife for HIV/AIDS awareness in Bengal, gets positive. Buladi, the animated icon of a middle-class housewife for HIV/AIDS awareness in Bengal, gets ...

It’s been more than a year since Buladi appeared on the billboards of Kolkata and other parts of West Bengal, dispensing basic information and advice on HIV/AIDS as part of a campaign by O&M, Kolkata ...