Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

Discover how to fix your brand content strategy by creating content that is valuable or entertaining to consumers, rather ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

Strategic content builds trust by addressing audience needs and aligning with brand goals. Audit existing content to refine future ideas and ensure relevance to your audience. Content calendars and ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Finite Films & TV is expanding its branded content strategy with the hiring of Paddy Hughes (Eating with My Ex, Second Hand Style-Up) as creative director to support its slate of original branded ...

Brands have been in the content business for decades, but today’s audiences are more challenging to win over. People love a good story but skip anything that feels like an interruption. That’s why ...

DIY PR enables businesses and professionals to actively shape their online presence and credibility without waiting on traditional media. Content marketing, which includes blog posts, videos and ...

L’Oreal will expand a media ownership strategy it piloted in Mexico to other Spanish-speaking countries to generate first-party cookies from its customer base. The idea is similar to sponsored content ...