This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The so-called upfront market, when the majority of commercials for the ...

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

In the war between malvertisers and legitimate advertising networks, the bad guys seems to be winning. Attackers use real-time bidding platforms to place malicious ads on otherwise reputable sites, ...

Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response, a number of ad networks have cropped up that specialize in connecting ...

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...

AOL acquired Internet advertising firm Quigo Tuesday in its latest move to transform itself into an ad network. And given AOL's financial state the rejiggering is a good idea. In a statement AOL said ...