Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein that earned Thaler the Nobel Prize in Economics. A nudge is any aspect of ...

Forbes contributors publish independent expert analyses and insights. Scott Hutcheson teaches leadership at Purdue University. In biology, nothing changes all at once. A single cell fires, a chemical ...

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

This is the second article in a Health Affairs Forefront short series, “Understanding And Addressing Pre-Hospital Diagnostic Delays.” As the introductory article, “Building the Evidence to Ensure ...

In behavioral tests, the study found that 2.5% of children in profile 1 went on to have attention deficits compared with 9.9% in profile 3. As for academic performance, 66.47% of students in profile 1 ...

Profit doesn’t begin with a business plan. It begins with behavior. Just as culture emerges from how people interact each day, profit reflects the accumulated patterns of those interactions. Leaders ...