Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Frequent changes in attitudes can often be a sign of underlying mental health issues. While everyone experiences mood shifts from time to time, significant and frequent changes can signal that ...

This article was originally published in the Tribune-Star on June 2, 2018. How do communities change? The answer is quite easy. Change is implemented through attitude. Although the answer is easy, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.

There is a traditional understanding that if someone experiences a threatening event, their attitudes and beliefs will change. Some scholars predict that a threat will cause someone to become more ...

In a study published in the MDPI journal Platforms, researchers offer a detailed qualitative examination of why favorable ...