Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...
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Trends that will shape market segmentation in 2026
Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...
Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...
When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...
Product management involves building and nurturing products/services that: (a) meet business goals, (b) bring customer delight and (c) offer a competitive edge. For product managers, customer ...
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