Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

B2B and B2C lead generation have their differences and similarities, but this much is certain: both sides can learn from each other. They each have the same target in their sights (i.e., sales), which ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Daniel Sieberg is cofounder of GoodTrust, which offers estate-planning and digital-legacy tools; GoodTrust is both B2C and B2B. In today's dynamic business landscape, where competition is fierce and ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

The sales journey is now digital. Hybrid workforces and talent shortages continue to fast-track many companies’ paths toward digitally driven processes. We rely on digital assets like websites, social ...

Outsourced contact centre, Ventrica which provides niche, high quality customer contact services, has won a contract to supply B2B and B2C lead generation services for global technology software giant ...

(MENAFN- GetNews) There's a reason a live conversation still feels different from any email or ad. A call lets people ask real questions, share context, and decide faster. When done with care, ...

Results from an Econsultancy survey released in February, conducted in partnership with the Email Experience Council of the DMA, and reported by Marketing Charts, show that 55% of client side ...