Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced -- Solar Boost -- a warm and inviting orange tone that shimmers with an energy all its own. Designed for modern ...

Here's a fun fact to ruin your day: Your car isn't painted with "Toyota paint" or "Ford paint." If you've ever gone into a body shop after a parking-lot kerfuffle and demanded the shop use "genuine ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

The choice of a car color is pretty much black and white. Literally, for the most shoppers. A new study by online car marketplace iSeeCars looked at over six million used car sales this year to ...

Four auto industry leaders, representing different segments of the retail car business, have teamed up to create the Women of Color Automotive Network. Launched earlier this month, WOCAN aims to ...