Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

By Jaspreet Singh Jan 28 (Reuters) - Snap will create an independent subsidiary for its augmented reality smart glasses, as ...

Snapchat is today rolling out a new 'shoppable' augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat's existing ...

Snap Inc. CEO Evan Spiegel demonstrates the latest edition of the company's augmented-reality glasses during its Partner Summit Snap Inc. Snapchat parent Snap Inc. introduced the fifth generation of ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. For years, tech enthusiasts have dreamed of ...

Partnership will Boost Fan Experience in Venues Around the World, Beginning with World Aquatics Championships and Rugby Lions Tour this Summer NEW YORK, July 9, 2025 /PRNewswire/ -- Today, Snap Inc.

The new "Jeff Koons Lens" allows Snapchat users to find augmented reality versions of Koons's shiny sculptures in parks around the world. So it’s apt that works from the artist’s Banality series were ...