Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Brightcove has released new capabilities in its Video Cloud platform that allows customers to create audience segments based on video engagement data. Being able to create audience segment data will ...

In today’s rapidly evolving healthcare landscape, developing strong core brand strategies is crucial for successful marketing campaigns within the healthcare and med-tech industries. The diverse group ...

iHeartMedia’s programmatic ad tech division Spreaker has released a first-party data audience segmentation solution that the company says will provide a way to reach complex and specific audiences at ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

TORONTO--(BUSINESS WIRE)--Postmedia today announced the launch of HealthingDNA, an innovative new audience segmentation and campaign optimization solution designed exclusively for healthcare industry ...

LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...