I have with me two gods, Persuasion and Compulsion. – Themistocles of Athens The social psychology of persuasion and attitude change tells two different stories. One story is that persuasion is easy.

I was recently in a heated email exchange with someone due to some pent-up feelings and personal beliefs that I could not let fester anymore. The individual wrote back to me in response to my email ...

Data from more than 4 million tests completed between 2004 and 2016 show that Americans' explicit and implicit attitudes toward certain social groups are becoming less biased over time. Data from more ...

Scenario A: You value fairness. You get a new boss whom you know will treat you fairly. What is your attitude at work moving forward, and how does that affect your performance? Scenario B: You value ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.