An archetype is a model or pattern. In psychology, archetypes are studied as character types that have existed in fact or fiction over centuries and unconsciously still serve as models for behavior.

That's why I created the Past Life Personality Test — a science-inspired assessment that maps your personality traits to ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic operating system.

The narrative of human existence has long been shaped by archetypes—universal patterns of behavior, thought, and emotion that resonate deeply across cultures and epochs. Derived from Carl Jung's ...

We’re constantly bombarded with the next productivity and work success secret, and, for some of us, it may feel like we’ve thrown everything but the kitchen sink at hacking our career success. In our ...

People often question astrology for type-casting them based on their Sun sign. But the truth is, Aun signs are more like archetypes with certain patterns (and prejudices) attached to them. Your ...