Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

Mobile adoption continued to grow in 2020, in part due to the market forces of the COVID-19 pandemic. According to App Annie’s annual “State of Mobile” industry report, mobile app downloads grew by 7% ...

TikTok is officially the most downloaded app of 2020, according to an annual mobile trends report from mobile app analytics firm App Annie. According to the findings—which were released by Fast ...

Global consumer spending on mobile apps and games surpassed $100 billion in 2020, according to a preliminary December report from Sensor Tower. It was the first time consumers spent as much in a ...

Wealth management mobile apps have emerged as a go-to resource for investors during the COVID-19 pandemic, but despite substantial growth in app utilization, customer satisfaction lags other ...

TikTok won 2020. But Facebook made out like a bandit too. In 2020, TikTok was downloaded a staggering 850 million times. But four Facebook properties in the top six most-downloaded apps were installed ...

In December 2019, nobody could have accurately predicted what would be happening a year later, and in an example of how lockdowns and stay-at-home orders have reordered the worlds of work, research ...

The pandemic’s effect on the global app market has not been hard to miss. In the first quarter and first half of this year, consumer spending in mobile apps hit new records at $32 billion and $64.9 ...