Shares of AppLovin (APP) and Unity Software (U) were hit on Wednesday after CloudX, a new artificial intelligence-infused startup that could shake up the mobile advertising stack, became generally ...

A year after going public, app growth and monetization agency AppLovin submitted an unsolicited proposal today to buy the game engine Unity in a deal worth $20 billion. But there's a catch: Unity ...

Mobile software company AppLovin (NASDAQ:APP) could make another attempt to acquire Unity Software (NYSE:U), Citi said. The surprise retirement of Unity Software (U) Chief Executive Officer John ...

AppLovin agreed to pay a mix of shares valuing Unity at an enterprise value of $20 billion. The acquisition represents a buyout price of $58.85 based on Monday's closing price for AppLovin. This ...

Roku has announced a strategic product and commercial partnership with Unity, a platform for creating and operating real-time 3D (RT3D) content, to help mobile app businesses easily expand their app ...

Unity, the company behind the game engine of the same name, and ironSource, a software company that specialises in monetising applications, have announced a merger deal. Under the deal, ironSource ...

Unity Software Inc on Monday rejected gaming software company AppLovin Corp's $17.54 billion takeover offer and said it would go ahead with its deal to purchase mobile app monetization software ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

The mobile app ecosystem has developed rapidly with greater penetration of smartphones and the increase in mobile gaming. Due to the pandemic, user engagement has risen rapidly as more users play ...