Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. When it comes to big data and analytics in higher education, most colleges are looking at the tip of the ...

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. After you’ve poked ...

The benefits of mobile technology are becoming more apparent to retailers every day. Following an in-store deployment of mobile technology, a majority of retailers have seen an increase in work ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

As you may know, big data and software analytics have had a tremendous impact on modern industries. Industry disruptors like Google, Tesla, and Uber have used the many benefits presented by big data ...

Did you know that data-driven businesses are 178% more likely to generate greater revenue and create greater profitability than their peers? Data analytics is a huge boost to business success, yet ...

Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat. Instead of relying on those built in Google Analytics tools, an integration ...

Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of call segments across dozens of industries in Q1 and extracted the data in aggregate. And, ...

Tidemark has raised $13 million for its cloud-based analytics platform. Tenaya Capital led the round with participation from existing investors Greylock Partners, Andreessen Horowitz and Redpoint ...

Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure about how to best use—this powerful program. But ...