Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon has revealed Alexa+, an upgraded version of the original smart speaking model that made its debut a decade ago. While many of us have relied on Alexa to tell us the weather and play music over the years (in face,

There has been criticism the Echo has stagnated, while other AI chatbots have become much easier to communicate with.

New Alexa+ features let you type or chat instead of just talking. It’s part of Amazon’s push to make Alexa a full-fledged AI helper across devices Amazon just took a bold step in the evolution of its digital assistant Alexa. The company unveiled ...

Andy Jassy, Amazon CEO, speaks during the Alexa+ unveiling event. Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative AI age. The new Alexa+, unveiled at a splashy event in New York City on Wednesday ...

Amazon is making a serious push to be your personal AI assistant across every device you use. At CES 2026, the company announced Alexa.com, bringing its AI assistant directly to web browsers. Alexa.com is rolling out to all Alexa+ Early Access customers.

Amazon just killed two Alexa privacy controls. It has been widely reported that Amazon is making changes to Alexa as the online shopping and cloud technology behemoth prepares to release a new AI update called Alexa Plus. Those changes impact privacy ...

When news emerged this week that Amazon is working on a new smartphone, the reflexive reaction was obvious: Didn't they already try this?