Amazon developing AI smartphone years after Fire Phone failure

In 2014, Amazon introduced its first smartphone, which became one of the company's highest-profile flops. Now, Amazon is dialing up a new one.

Fire Phone 2.0? Amazon wants a second chance at failing to make a phone work

Amazon is reportedly working on a new phone internally known as "Transformer," It's being worked on by a former Microsoft exec.

Amazon customers hate Alexa’s new, adults-only ‘Sassy’ voice that curses and roasts you: ‘Unplug’

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.
AOL

Amazon’s big plan to beat ChatGPT: Give Alexa a better memory

Amazon doesn’t just want Alexa to know you. It wants her to remember things about you, like a close friend or family member would. That’s the driving philosophy behind the vision for Alexa’s future, which Amazon executives detailed in conversations ...

Amazon announces huge change for Alexa users following complaints

Alexa users in the UK are getting an AI update for their devices as Amazon attempting to roll out new features
Netmums

Amazon launches Alexa+ in the UK, and it's a huge upgrade – it can order takeaway and book appointments for your family

Amazon has launched Alexa+ in the UK from 19 March 2026. It's free during Early Access, then free for Prime members.