Alternative text, or alt text, is a short description of an image that users will not typically see unless they use an assistive technology or the image does not load on the page. Every image should ...

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...