Roblox has announced a major expansion of its advertising platform, strengthening its position as a destination for brands ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. The report surfaces two ...