Gen Alpha's childhood was dominated by games like Mario Kart World and Roblox.

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

From gaming nights to social media campaigns, pub businesses are being urged to start preparing now to attract the next ...

There’s no doubt that Gen Alpha is growing up in an era in which financial education is more accessible than ever before. “Early financial literacy empowers Gen Alpha to make informed decisions, ...

Add Yahoo as a preferred source to see more of our stories on Google. Today’s kids have more language and support to talk about their feelings, thanks to shifts in parenting, schools, and mental ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Who can blame him?

For Gen Alpha, the smartphone is not a device but a habitat. Shorts segue into vlogs, which blur into gaming, which in turn ...

Old-fashioned penmanship is better for your brain—and it’s making a comeback in classrooms. Cursive handwriting is making a ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...