Why it matters: Spotify’s algorithm influences what millions hear daily, shaping both listener habits and artist exposure. What drives it: Engagement metrics like save rate, repeat listens, and skip ...

Boardroom speaks with the entrepreneur charting a new course in streaming and building music's middle class. Coda is built differently. Whichever artist a subscriber chooses as their “home” artist ...

YouTube is now the biggest music discovery engine, and understanding its algorithm can transform your reach. From playlists to watch time strategies, artists who work with the system—not against ...

Spotify's 600 million users are facing one of the streaming service’s most anticipated, yet dreaded, events: Spotify Wrapped. The annual user listening report provides each Spotify user with a ...

Moone Walker reveals how losing his job, studying algorithms and refusing to quit helped turn “LIZZO” into a gold record. In today’s music industry, going viral is often mistaken for luck. But artists ...