So, it's finally here – just over 10 years since Amazon's Alexa voice assistant sparked a new (and ultimately underwhelming) age of voice assistants, it's just been given a major AI brain transplant.

Amazon is upgrading its decade-old Alexa voice assistant with generative artificial intelligence and plans to charge a monthly subscription fee to offset the cost of the technology, according to ...

“If this fails to get revenue, Alexa is in trouble.” A quote from an anonymous Amazon employee in a Wednesday Business Insider report paints a dire picture. Amazon needs its upcoming subscription ...