After years of holding off, Memorial Stadium sold beer and seltzer to the general public for the first time ever last fall.

Clemson sold alcohol at football games for the first time this season. Now, the final numbers from that experiment are coming into focus. The university sold 173,775 individual units of beer and ...

LINCOLN — Nebraska Athletics plans to sell alcohol at football games at Memorial Stadium and volleyball matches at the Devaney Center for the 2025 season and beyond. The move is contingent on approval ...

Despite a disappointing Wisconsin football season, there was one bright spot at Camp Randall Stadium this year: arrests for underage drinking were the lowest they've been in four years. It's a trend ...

LINCOLN, Neb. (KOLN) - The University of Nebraska Board of Regents will meet next week to consider allowing alcohol sales and consumption at all University of Nebraska athletic events. If approved at ...

Across a limited sample size, home football games with afternoon kickoffs (specifically noon kickoffs) generated significantly fewer alcohol sales for Clemson athletics at Memorial Stadium in 2025.