It’s a neat encapsulation of Monahan’s broader argument: if retail media is going to ask brands for deeper commitment – across onsite, offsite and in-store – then the network has to “put its money ...

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...

Kroger's ambitious chase for Albertsons, meant to deliver massive scale and price reductions, crumbled under regulatory blocks and lawsuits. The $24.6 billion deal's collapse has forced the nation's ...

Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...

The companies provided a Chobani campaign to illustrate the capability. Chobani recently launched 15- and 30-gram Protein Yogurt Drinks in Albertsons banners, so driving trial and increasing household ...

BOISE, Idaho--(BUSINESS WIRE)-- Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced in-store incrementality measurement that delivers true ...

The AI-powered planning and shopping assistant can reduce shopping time down to as little as four minutes by digitizing recipes and lists, building smarter baskets and holding intelligent two-way ...