In the saga between Manny Pacquiao and Floyd Mayweather Jr., the Filipino was the underdog but was the media darling in what is a clear demonstration of the agenda-setting theory in mass ...

You don't have to be the one to break the news to the millennials on your staff. It will only make them grumpy. They may think that they invented the field of mass communication through their love of ...

Agenda-setting theory describes the "ability [of the news media] to influence the salience of topics on the public agenda." That is, if a news item is covered frequently and prominently, the audience ...

Public service broadcast journalism is in danger of losing its way as the educator of public opinion, according to the Minister for Justice. He said certain broadcasters were seeking to play an ...