The share price of Electronic Arts has nearly doubled in the past two years, as it reshapes around data and connectivity. The video game company’s focus on driving player engagement has led to major ...

PVRs have turned the broadcast TV ad business on its head. In-Stat/MDR's research shows that over two thirds of those with a PVR skip ads, with 75% of those individuals skipping over 50% of ads shown.

New Delhi: As India enters its peak festive buying season, a report by advertising technology firm VDO.AI shows that consumer electronics ads on Connected TV (CTV) are achieving high viewer engagement ...

Walmart (WMT) has launched more holiday electronics initiatives, focusing on the Nintendo (NTDOY) Wii systems now and high-definition televisions for Christmas, but with a longer-term strategic ...