New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

This article, provided for The Drum by marketing intelligence service Warc and written by Dominic Twose and Polly Wyn Jones, discusses the results of a study of IPA Effectiveness, Effie and Cannes ...

Shruti Dash from India, as a Consultant and Data Scientist at Amazon Ads, connects corporate standards and new frameworks ...

Borrell Associates on Thursday followed up its Tuesday webinar on local ad buying trends with a look at Media Advertising Effectiveness by rank for 2023. Guess what? There’s good news for broadcast ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and often unspoken — motivations that influence how people think and behave. They are deep-rooted ...

ATSUGI, Japan, April 24, 2024 /PRNewswire/ -- Today, Sony Semiconductor Solutions Corporation (SSS) announced that it has introduced and begun operating an edge AI-driven vision detection solution at ...

A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in the UK ...