The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...
Netflix's ads head said she's most excited about "interactive and modular" formats. Netflix said its ad tier now reaches 190 million monthly active viewers globally, a new metric. It also shared a ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. This week, Gap released a new ad for its denim line featuring girl group Katseye dancing to Kelis's ...
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