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Maya Richard-Craven applies lip balm every five to 10 minutes and once spent $30 on a single lip balm, she tells Yahoo Life. The fixation, she says, is more than skin-deep. Morgan Shields is another ...

As the weather gets colder and the air gets drier, it’s a familiar (and frustrating) rite of passage for your lips to turn into a cracked, flaky mess. And the only relief, however temporary, seems to ...